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  Title

  Craft a creative business

  Author

  Pullen, Fiona,  

  Publisher:

  Search Press,

  Pub date:

  2015.

  Description:

  240 pages :

  ISBN:

  1782210520

  Item info:

  2 copies currently available - Libbie Mill Library and Varina Library.
  

  Number of holds:

  0

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  • Holdings
    Libbie Mill Library
    	Copy	Format	Location
    658.11 PULLEN	1	Adult book	Display-Adult
    Varina Library
    	Copy	Format	Location
    658.11 PULLEN	2	Adult book	Adult nonfiction

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  Craft a creative business
  Pullen, Fiona,
  
  
  

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  Personal Author:

  Pullen, Fiona,

  Title:

  Craft a creative business / Fiona Pullen.

  Publication Info:

  Kent, United Kingdom : Search Press, 2015.

  264:

  ©2015

  Physical descrip:

  240 pages : color illustrations ; 21 cm

  General Note:

  "Making & marketing a successful creative business"--Cover.

  General Note:

  Includes index.

  Contents:

  Where do I start? -- Legal matters -- Presentation -- Social media -- Selling online -- Selling offline.

  Summary:

  A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters. The book has particular emphasis on online-selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.

  Held by:

  LIBBIEMILL VARINAAREA FAAREA

  Subject term:

  Handicraft industries.

  Subject term:

  New business enterprises.